Attraction World Group (AWG) Enters A Strategic Partnership With  

Attraction World Group (AWG) and have entered a strategic partnership, which is set to bolster TBO Group’s offering to over 100,000 retail travel buyers, worldwide. is a global leader in this space and this new partnership will allow the company to access a variety of activities, theme parks and attractions offered by AWG, expanding their supply chain even further around the world.

Through this partnership, will be able to offer its customers access to world-renowned brands such as Disney, Universal, Merlin, and SeaWorld, among many others. Using AWG’s “one API” approach through its new Theme Park Connector channel manager, will be able to book these theme parks in real-time, with availability for specific dates and times, dynamic pricing, and multi-currency functionality.

Eloise Myrie, Head of Client Success at Attraction World Group, said: “It is a pleasure to be working with such great industry-leading brands. We will support in increasing their product range globally and putting AWG as a valuable partner. We are committed to offering the best products with real-time availability and deals for them to further grow their customer base.  We will be providing with a real unique point of difference strengthening their resources to better serve their travel agent partners. I am excited to join forces with them to achieve greater success. 

Olly Nicholls, Group CEO at Attraction World Group, advised: “It brings me great pleasure to finally announce our partnership with, a highly dynamic brand in the travel industry. TBO Group’s exceptional retail network in new and emerging markets presents an unparalleled opportunity to enhance our distribution strategy and offer something fresh to AWG, in terms of collaboration and distribution. With our holistic API, can easily access our worldwide inventory with real-time availability and dynamic pricing through just one connection. We have aggregated over 60 ticketing APIs, allowing us to provide more than 20,000 directly contracted experiences and over 200,000 through our longtail partnerships.”

Raaghav Murugappan, Director – Supply and Partnerships at, commented: “We’re very excited to kickstart our partnership during this period of hyper-growth for both and AWG. AWG’s robust and differentiated product base will help strengthen our multi-product platform offering to our global travel agent network, whilst giving AWG access to unparalleled distribution and a rapidly growing global retail distribution network, that has to offer. We’re very optimistic and confident of this partnership!”

Martin Jones, Chief Supply Officer at, commented: “Our mission at TBO is to empower travel agents to grow their businesses and our new partnership with Attraction World Group does just that.  We’re delighted to announce the launch of the relationship which will bring many of the world’s leading entertainment brands to our customer portal solution – further delivering on our promise of offering a true one-stop solution to our customers.  Attraction World Group is a leader in its field, and I very much look forward to us mutually powering our travel agent ecosystem to further growth.”

About Attraction World Group 

Attraction World Group is the UK’s leading experience ecosystem. Since its creation, Attraction World Group has enabled over 8 million customers to pre-book worldwide attractions, confident in the knowledge that they are supported by an incomparable customer service team. With its team of attractions experts and industry-leading technology, Attraction World Group is uniquely positioned to help its travel partners grow their sales of attraction tickets. They offer an unrivalled range of theme parks, sightseeing tours, theatre shows, experience days and other activities in over 30 countries around the world. 

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About / TBO Group is a multi-billion-dollar global B2B platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel agents and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific. 

Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions. TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.

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Media Contact: 

Oliver Nicholls  

Group CEO, Attraction World Group  

[email protected]

Shyam Sunder  

Vice President – Marketing,

[email protected]

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