Attraction World Group (AWG) and TransPennine Express (TPE) Form A New Partnership

Attraction World Group (AWG) and TransPennine Express (TPE) are delighted to announce the formation of a new strategic partnership, that will see AWG and TPE extend a UK-based tour and activities offering to all TransPennine Express customers across the network. Customers will be able to book hundreds of attractions, activities and experiences across the UK – from the big must-see products to the unique off-the-beaten-path offerings. TransPennine Express is the second rail network to utilise AWG’s product portfolio, after Avanti West Coast launched the program in September 2022. 

Darren Higgins, Commercial Director at TPE, said: “We’re thrilled to announce this exciting partnership with Attraction World Group. As most of our customers travel with us for leisure purposes, they are already looking to visit the fantastic attractions that the North and Scotland have to offer. From walking tours and boat trips to museums and art galleries, there is something out there for everyone. This new partnership will streamline customer booking experiences, enabling them to purchase their attraction tickets and plan their journey in advance.”

Isabel Beckermann, Commercial Director at AWG, said: “It is very exciting to see our UK product being recognised and brought to more customers by valuable partners like TransPennine Express. I am excited for the smaller cities to also get their time in the spotlight, with customers being able to easily find things to do and spend quality time exploring things closer to home.” 

Olly Nicholls, Group CEO at AWG, said: “We are thrilled to announce our new strategic partnership with TransPennine Express, further expanding our reach in the UK. This collaboration enables us to bring an extensive range of tour and activity options to TransPennine Express customers, offering them the opportunity to discover and explore the best of the UK. From iconic attractions to hidden gems, our partnership with TPE will provide an unforgettable travel experience. We are proud to be chosen as the preferred partner of TransPennine Express, following the success of our collaboration with Avanti West Coast. This partnership reinforces our commitment to delivering exceptional travel experiences and creating lasting memories for all our customers.”


About TransPennine Express

TransPennine Express is an intercity rail provider with a vision to Take the North Further. Following an investment of over £500m, including the introduction of brand-new Nova trains, we are continuing to transform rail services through high levels of performance, investment in stations, enhanced accessibility, measures to improve sustainability and more investment.

TransPennine Express is proud to be a FirstGroup plc company with a clear focus on investment in trains, stations, enhanced accessibility, and measures to improve sustainability.

Our network:  

–  North TransPennine – including Newcastle to Liverpool Lime Street, Redcar/Middlesbrough to Manchester Airport, Scarborough to York, Edinburgh to Newcastle and Hull to Liverpool Lime Street

- South TransPennine – including Cleethorpes to Liverpool Lime Street via Doncaster, Sheffield to Liverpool Lime Street, and Manchester Airport to Sheffield

– Anglo-Scottish – including Liverpool to Glasgow, and Manchester Airport to Edinburgh

– Destinations served by TransPennine Express include Liverpool, Manchester, Manchester Airport, Grimsby, Cleethorpes, Sheffield, Warrington, Birchwood, Irlam, Urmston, Stockport, Dore & Totley, Meadowhall, Doncaster, Scunthorpe, Barnetby, Habrough, Hull, York, Lea Green, Scarborough, Durham, Newton-Le-Willows, Gatley, Stalybridge, Mossley, Greenfield, Marsden, Slaithwaite, Huddersfield, Deighton, Mirfield, Ravensthorpe, Dewsbury, Batley, Morley, Cottingley, Leeds, Cross Gates, Garforth, Selby, Howden, Brough, Malton, Seamer, Thirsk, Northallerton, Darlington, Yarm, Thornaby, Middlesbrough, Redcar Central, Saltburn, Chester-Le-Street, Newcastle, Morpeth, Alnmouth For Alnwick, Berwick-Upon-Tweed, Reston, Dunbar, Edinburgh, Glasgow, Carlisle, Bolton, St Helens Central, Wigan, Preston, Lancaster, Oxenholme, Penrith, Lockerbie, Carstairs, Motherwell, Haymarket.

To find out more visit, 

Twitter –, 

Facebook –


About Attraction World Group

Attraction World Group is the UK’s leading experience ecosystem. Since its creation, Attraction World Group has enabled over 13 million customers to pre-book worldwide attractions, confident in the knowledge that an incomparable customer service team supports them.

With its team of attraction experts and industry-leading technology, Attraction World Group is uniquely positioned to help its travel partners grow their sales of attraction tickets. They offer an unrivalled range of theme parks, sightseeing tours, theatre shows, experience days and other activities in over 30 countries worldwide.

To find out more visit,

Media Contact: 

Oliver Nicholls  

Group CEO  

[email protected]        


Dionne Roberts

Social Media & Marketing Executive

[email protected]


Share this story