At Attraction World Group, we’ve always believed in the power of experiences, whether it’s creating unforgettable travel memories or making a meaningful impact in the community we call home. And so, we’re incredibly proud to announce a partnership that speaks to the very heart of our values.
We’re officially a Changemaker for Birmingham Women's and Children's NHS Foundation Trust!
This partnership is more than just a title - it’s a commitment to helping transform the lives of the 100,000 children and their families who rely on the hospital’s world-class care each year. As a Birmingham-born business, giving back to our local community has always been important to us. Now, we have the opportunity to support an organisation that makes a life-changing difference every single day.
Why This Partnership Matters
Birmingham Children's Hospital isn’t just a place of treatment, it’s a place of hope. The hospital provides specialist care for children facing serious medical conditions, and their mission is to ensure that no child fights their battle alone.
Through the Changemakers initiative, Attraction World Group joins a network of philanthropists dedicated to funding groundbreaking projects that support these young patients and their families.
Our CEO, Olly Nicholls, shares why this cause is so close to our hearts:
"At Attraction World Group, we believe in the power of experiences to inspire, connect, and transform lives. Becoming a Changemaker for Birmingham Children’s Hospital Charity is our way of making a real difference beyond the world of travel – helping children and families facing unimaginable challenges. This partnership isn’t just about fundraising; it’s about creating lasting impact and giving back to a cause that truly matters to our team and our community."
Making an Impact, Together
Birmingham Children's Hospital is fundraising for a new intraoperative MRI scanner, a game-changer for brain tumour and epilepsy surgery. This advanced technology enhances surgical precision by providing real-time brain imaging, improving outcomes for young patients. Thanks to supporters like the Changemakers network, this vital equipment is becoming a reality.
Attraction World Group has always been about more than just travel - we’re about people, connections, and experiences that shape lives. By partnering with Birmingham Women’s and Children’s NHS Foundation Trust, we’re honoured to play a role in shaping a brighter, more hopeful future for the children who need it most.
This is just the beginning of our journey as a Changemaker, and we can’t wait to get involved in exciting initiatives, events, and fundraising efforts to support this incredible cause.
Here’s to change, impact, and making a difference, together!
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